An AI simulation platform that validates how agents actually behave with real users — before customers find the cracks.
Role: Lead Product Designer (0→1, solo)
Team: Cross-functional team — engineering, data science, and product — plus me (design + front-end)
A notebook environment for testing and comparing LLM prompts, models, and context strategies before shipping to production.
Role: Product Designer
Team: Close collaboration with Ori, Product Design Lead — remixing, auditing, and critiquing each other's work throughout
Leading Arato's brand identity, website, marketing, and conference presence — from a senior-led build to full independent ownership.
Role: Brand & Product Designer
Team: Started as part of a team with a senior designer who led the initial brand build; since then, owned independently, including managing freelancers
An interface helping cardiac patients understand their condition and prepare for doctor rounds in the ICU.
Role: UX Designer & Researcher (solo)
A game where fixing a broken 1991 TV with a good smack doesn't just fix the picture — it changes reality.
Role: Concept & Design
Instructional design for iPad learning games teaching kids ages 3–7 language, math, and general knowledge.
Role: Instructional Designer (Student Position)
Team: Worked closely with a curriculum teacher, plus TinyTap's UI/UX, engineering, and content teams
A multilingual graphic identity system for the Bezalel Pavilion, a creative hub for cultural events in the center of Jerusalem.
Role: Visual Communication Designer (team project)
Team: 4 Visual Communication students with 10 Architecture students, led by architects Deborah Pinto Fadida and Alyal Kaye, and designer Michal Sahar
A two-player couch game inspired by the fetus mix-up incident at Assuta Hospital, built around verbal coordination.
Role: Co-Designer
Team: Developed by Omri Aviv and Tamir Herzberg; designed by Danil Bialo and me
An interactive wayfinding experience turning wartime protective concrete cubes outside a children's ward into a sensory trail.
Role: Co-Designer
Team: With another designer, as part of "Florence in Emergency"
A variable display typeface born from a digitization mistake — built around playing with letter contrast.
Role: Typeface Design
A digital product helping a nonprofit track and support post-trauma victims through their recognition process with the Ministry of Defense.
Role: UX/UI Designer (team project)
Team: Collaboration with The School of Computer Science & Engineering, Hebrew University; directed by Omer Ziv and Shay Inbar
Concept art for an endless runner about AI taking over the workplace — outrun the competition, keep your job.
Role: Concept Art & Design
Team: "Serious Game" Course, guided by Gideon Rimer
A small collection of standalone illustration pieces — editorial, interactive, and narrative.
Role: Illustrator
